Usability testing is typically conducted in a usability lab environment. Target market users of your website are given a predefined set of tasks and are asked to perform them while being observed and while trying to achieve predefined goals. The tests themselves are one-on-one sessions – not a multiple participant focus group.

What is website usability testing?

• Usability analysts, moderate, observe, and note how test participants interact with whatever they are testing and how easily the testers are able to complete their tasks and reach their goals.
• Upon completion of the testing sessions over a period of several days, the usability analysts process the results looking for consistent issues that impede usability.
• The report they produce provides our customers with actionable recommendations for overcoming usability issues and improving the user experience.

When should you conduct a Usability Test?

• Usability testing can be conducted at any time in the development cycle.
• Testing early in the cycle is most effective because it reduces development cost.
• Even when conducted late in the cycle, issues around terminology and content location can be easily fixed.

What are the benefits of a Usability Test?

• You will improve the user experience before launch.
• You will identify usability issues that can be addressed in subsequent releases.
• You will have confidence that you have delivered a quality product.