Unlike public relations firms that look at social media as another way to distribute press releases, or search engine optimisation firms that look at social media as a way to boost page rank, we take a full service, holistic approach to using social media tactics, techniques, networks, and tools for corporate marketing.

The fundamental difference between social media and traditional advertising or public relations is the ability to have a dialogue with your customers. That, more than any other tactic, builds understanding and powers (and empowers) brand evangelists.

One of the key points to remember is that all the social media channels are constantly evolving, and becoming more and more entwined within themselves, and keeps abreast of all the changes can be difficult and time consuming. We excel at finding your customers, understanding what motivates them and building and executing strategies that bring them closer to your brand where they’re spending their time. It’s not about a Facebook strategy or a Twitter strategy or being on Foursquare. It’s about connecting with consumers and providing a value exchange that encourages them to engage in a dialogue and develop a relationship with you. It’s about moving beyond the campaign to building relationship programs that will drive business objectives.