Here are some tips to get the best from your onsite SEO:

Write to be read

It’s become easy for lazy marketers to spend months creating heaps of keyword optimized content that says absolutely nothing in a hundred different ways. This may get you to the top of Google, but it won’t persuade anyone to actually read what you’ve written. First and foremost write for your audience, a little less keyword stuffing and more content will mean that visitors stick around to appreciate your insights – rather than switching straight off.

Know your SEO keywords

Do you know the difference between long-tail and short-tail keywords? If not, you should – because the competition for short-tail (quick phrases) keywords is fierce and it may take a long, long time (if ever) for you to make an impact on something like “London accountants”. You shouldn’t face such an uphill struggle if you make your keywords long-tail and thus more relevant to your business “Canary Wharf accountants” for example. You can research keywords using the Google Adwords tool – specifically designed for that purpose.

Use your SEO keywords in the right places

It’s not enough just to have some keywords and use them occasionally – you have to use them in the right way; in your actual text they should appear in your title, in the first paragraph of your copy and at a density of around 1-3% to achieve maximum onsite SEO benefit throughout the rest of the article. But that’s not all, your keywords also need to appear in your meta data – which the users can’t see but the search engines can.

Use images and in the right way

The Internet offers a wonderful medium for visuals, and you should (in keeping with our first point, about writing for readers) keep your articles interesting by including photos and images wherever they add value. Better still there’s an extra HTML tag for images, known as alt text (its purpose is to show text when the user puts their mouse cursor over the picture) the benefit to your onsite SEO strategy is that search engines love it – and it’s OK to keyword stuff like crazy in this space, because it won’t annoy your readers. Images offer you this neat onsite SEO technique.

And then link your content together

One of things search engines look for is how easy it is to find your content within your own website, make links between each new piece of content you create and something that’s been posted before. Better still – make these links using your keywords as anchor text, and you can get twice the Google love for the same effort.

Don’t forget onsite SEO in your marketing efforts, it’s important, relatively easy to do and creates benefits with search engines that you might otherwise have to pay for (in real money) in other online marketing activities.

If you need any more information on SEO, please get in touch!

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

What this means

If you have a website for business that is based in the UK you must get formal consent from every visitor to your site to place a cookie or tracking system on their computer and then to access it in the future. If you do not, you are breaking the law!

So what is a cookie?

From Wikipedia

“A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is a piece of data stored by a website within a browser, and then subsequently sent back to the same website by the browser. Cookies were designed to be a reliable mechanism for websites to remember things that a browser had done there in the past, which can include having clicked particular buttons, logging in, or having read pages on that site months or years ago.

Although cookies cannot carry viruses, and cannot install malware on the host computer, tracking cookies and especially third-party tracking cookies are commonly used as way to compile long-term records of individuals’ browsing histories — a major privacy concern that prompted European and US law makers to take action.”

Examples of common cookies

• Google Analytics and other website tracking systems
• Facebook and other website login systems
• E-commerce shopping carts
• Recently viewed pages on a website
• Advertising banner tracking
• Browsing behaviour tracking

Cookies come in all shapes and sizes, and depending on the intrusiveness, different levels of information and consent needs to be given and obtained.

So what does this mean for my business?

Unfortunately the law is very clear*: website owners are responsible for understanding how many cookies you have on all of your websites, determining the cookie types and disclosing to your visitors what information is collected and shared with third parties via cookies or other tracking tags. If this information is not relayed to your visitors before cookies start tracking their sites, then the website owners will be liable.

So what can happen if I break the law?

You can be fined up to £500,000(!)

The enforcement body in the UK is the Information Commissioners Office (ICO) and they have the power to fine website owners up to £500,000 for serious breaches.  Most likely, they will go after the “big fish” first and there will probably be a few test cases (out of the FTSE100 companies, only 5 of them currently comply with the legislation..).  However there will be a trickle down effect and eventually they will come after the small fish.  If you have taken steps to audit your site and comply with the legislation then you will be in a much better position when your site is inevitably accessed.

Making Sure You Comply

The first step – Audit your site

There are many companies offering cookie auditing services and even some DIY tools that anyone can use.  So audit your site and compile a list of all cookie that it uses (you’ll be surprised how many it does!).

The second step – Assess  these cookies against the legislation.

Click here to go to the (lovely, well-designed) ICO site.

The third step – Research

Research the individual cookies (Google them!) and see what comes up for them – if they are very intrusive you’ll need to be clearer about what they do and gain higher levels of consent from your site visitors than if they are less intrusive.

The fourth step –  Act

Inform your visitors about the cookies and gain their consent to use cookies.  There are a variety of different methods available; do some research and see what works for you and your website.

If you have any questions and want to know more please fill in this form and get in touch!

 *The Web Marketeers are not a law firm; and please do not rely on this article as a definitive guide.  The Web Marketeers are not liable if you fall foul of the law after reading this article!

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

Darshana is a seriously good, hard-core coder/ developer with both client and server side experience. He will initially be responsible for building all the websites that we create and integrating all the advanced functionality that make our websites stand out from the crowd and actually work for our clients!

He will be a very valuable member of the team and will play a big part in the future development of The Web Marketeers as we look to expand and take on additional developers to work underneath him.

Welcome!

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

This morning I came across this infographic (created by www.boomeranggmail.com) showing the breakdown of emails that the average business user processes every day.  Clearly the challenge for us is how we can improve our communication methods; what tools can we use to communicate effectively without wasting loads of time.  Atos’s conclusion is that by using phone calls, instant messaging services and face to face conversations; efficiency is increased and their workers lives become easier, what do you think?

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

We were asked to rebuild their existing gallery based website on the WordPress content management system, whilst amplifying their Search Engine Optimisation and integrating various social media tools and techniques into the site itself.

We have also been advising them on their social media strategy and have helped create a coherent plan to maximise their exposure over the next 12 months.

Please go and have a look at their site, and more importantly, at the fantastic work Keith has been creating!

www.vanloenphotography.com

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

We think they are fantastic, how amazing would it be to have the chance to see them in person!

http://www.flickr.com/photos/36844288@N00/sets/72157624079183751/with/4669837848/

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

This role is for a developer based in Sri Lanka who can work out of our offices in Colombo.

To apply for this role you ust have high levels of competency in HTML 5, CSS 3, Javascript, PHP, MYSQL, understand the theory behind SEO and PPC and have a high level of both spoken and written English.

We are looking for focused, motivated applicants who are willing to go above and beyond the call of duty and do not need to be micro-managed. You must be able to work to deadlines and under pressure and we would expect this to be your only job.

We will test all applicants in all areas that we expect them to excel in, however if you show a willingness to learn and improve your skills and understanding, we may be able to show flexibility in our hiring criteria in certain areas.

Salary is negotiable based on experience and qualifications and we have an excellent bonus scheme in place to reward high quality work.

If you are interested in applying for this role, please send your CV with an accompanying personal statement telling us about you as a person and what value you can bring to the role, as well as links to your portfolio to recruitment@thewebmarketeers.co.uk.

We look forward to hearing from you!

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

Go and have a look here!  www.themostexpensivepicture.com

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

We’d like to wish all of our clients, contacts and friends a very happy new year. We hope that 2012 will be a fantastic year and we look forward to maintaining long and prosperous relationships with all our clients!

We will soon we publishing a series of posts discussing online marketing trends in 2012, but in the meantime, please go and have a look at our Things We Like Section to see what has caught our eye in the last couple of months!

TWM

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

Have a look at them here!

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy