Go and have a look here!  www.themostexpensivepicture.com

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

We’d like to wish all of our clients, contacts and friends a very happy new year. We hope that 2012 will be a fantastic year and we look forward to maintaining long and prosperous relationships with all our clients!

We will soon we publishing a series of posts discussing online marketing trends in 2012, but in the meantime, please go and have a look at our Things We Like Section to see what has caught our eye in the last couple of months!

TWM

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

Have a look at them here!

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

Hero from Miguel Endara on Vimeo.

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

TWM recently had the pleasure of meeting Simon, the frontman from The Halo Studio Project, and having had their music permanently on repeat for the last few weeks, decided that it was so good we wanted to share it with you!

Enjoy!

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

These ads have all been created by adam & eve london a fantastic creative agency, if you have a spare hour or so, I thoroughly recommend checking out their work on their site!

Let’s start with the most recent John Lewis Christmas ad

Next up is my favourite ad of 2011, it works on so many levels, very emotional!  I love the way it seamlessly transitions between the different stages of life, and with all John Lewis ads, it has a killer song accompanying it, enjoy!

This is one of their most recent ads which is great fun, it really focuses on their core brand values on quality and of course, never being knowingly undersold

Finally here’s a cheat entry, their Christmas ad 2010, do you prefer it to the 2011 version?

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

Here at Web Marketeers Towers, we see hundreds of websites, photos, videos, exhibitions and other random creative brilliance every week.  Some of them we love, some we loathe, most we think are ok…

Because we like to share, we have decided to post the things we like and love on our website, for the world to see, in their own special section.  Which you can find in our menu bar, or here.

We hope you enjoy these creative gems as much as we do, and if you want to comment, please feel free!

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

Now Google’s landing page has a myriad of different types of listing and information, as well as paid ads and natural listings, there are local maps, local businesses, relevant images, social information, shopping items and more.

Because of this there are more opportunities to promote your businesses products and services but you have to be cleverer in how you go about doing it.

Here are our best practice tips to not only getting yourself on page 1, but getting yourself in the right place!

1. Local Search Results Are Becoming King

By local search results we mean Local Maps and Local Places (have a look on the screenshot above). Eye mapping studies have shown that this is where the eye is first drawn to when a search result page loads, therefore getting your business into these listings is very important, particularly if you rely on local customers for business.

Key methods for getting ranked are:

• Exposure: Ensure that your correct business information is listed in as many (reputable) locations as possible around the Internet. As always, consistency is king. If you write “St.” instead of “Street” on your Google Places page, make sure your other listings reflect the same.
• Google Places page optimisation: Just like your website, make sure your Places page is properly optimised. Include categories that match you businesses products and services exactly, and point your Places page back to a city-specific landing page if applicable.
• Reviews: Google will only display reviews from Google, but getting reviews from aggregators like Yelp, Superpages or Trip Advisor will help increase your presence.

2. You Can No Longer Have Search Without Social!

The division between search and social has officially ended. Social cues such as Twitter shares, Facebook likes, Google +1s and social bookmarking heavily influence search rankings. With the rise of Google+ it is essential to have a Google+ page as Google are taking it into account more and more when determining SERPs (Search Engine Results Pages). As well as this search results are becoming personalised for each person. With any SEO campaign you put into motion, include a social aspect to it to facilitate information sharing.

3. Think of People, not Robots, When Optimising Keywords

People usually search in Google because they are looking for the answer to a specific question. Think about what queries people will use when looking for a business offering your products and services; there’s no point in being #1 for a search term that no one ever searches for! Make sure you spend the time when undertaking SEO work to do the keyword research. What will bring you visitors that want to buy?

4. Content Links Are King — Good Writers Are Sorcerers

Google will always be one step ahead of the game as they create the rules. One of the rules it’s introduced is that they aren’t a fan of ‘spam’ style links and so for the most effective long-term SEO strategy, move the focus back to great content, both on your website and across other sites. Building article driven links will be hugely beneficial, an easy way to do this is to writeguest blog posts for other websites that reference your site

5. Use : Microformats, Rich Snippets and Schema.org when coding your page

The major search engines have worked together to develop Schema.org, a set of website standards that will give the search engines more information about what your site is all about, making it easier for those engines to read the site’s data and index accordingly.  Search engines including Bing, Google and Yahoo! rely on this markup to improve the display of search results, making it easier for people to find the right web pages.

By using rich snippets, for example, you’re able to tell Google what information to feature in SERPs: product reviews and prices, upcoming events, recipe cooking times, etc. The added data will increase your click-through rate because users are able to preview more about the link before they commit to the click.

6. It Doesn’t Mean Anything Without Data

No matter how big you business is, whether you’re a sole-trader or a PLC, it is vitally important to not only get results but also to track your marketing performance and with regard to SEO, this is vital!

It is of course very important to track ranking positions for your keywords.  However, since Google introduced personalised searches it is harder to tell exactly where your page will be displayed.

What you should be doing is tracking simple key performance indicators (KPIs) to show results, for instance, the number of pages visitors are landing on, the “stickiness” or bounce rate of those pages, and the number of keywords driving traffic to each of those landing pages. Google Analytics displays all of this data.

If you would like to discuss any of this with regard to your business we’d be delighted to talk to you, please email me at edward@thewebmarketeers.co.uk and we’ll talk!

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

Edward & Nick are both growing Mo’staches in aid of Movember, The prostrate and testicular cancer charity. If you’d like to donate to the very worthy cause, please visit their team page here! http://mobro.co/NickEd

About Movember

The Movember Effect: Awareness & Education, Survivorship, Research
The funds raised in the UK support the number one and two male specific cancers – prostate and testicular cancer. The funds raised are directed to programmes run directly by Movember and our men’s health partners, The Prostate Cancer Charity and the Institute of Cancer Research. Together, these channels work together to ensure that Movember funds are supporting a broad range of innovative, world-class programmes in line with our strategic goals in the areas of awareness and education, survivorship and research.

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy

The new service offered by the social media platform, dubbed Google+ Pages, allows businesses to add their own content so that fans can stay connected “to the sports teams [they] root for, the coffee shops [they’re] loyal to and the TV shows [they] can’t stop watching,” Google Senior Vice President of Engineering Vic Gundotra said in a recent blog post.

Gundotra continues “So far Google+ has focused on connecting people with other people… But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.”

I’m sure I don’t need to tell you that both Facebook and Twitter have long accepted business accounts, and anyone that has heard me speak will know how important it is to have a robust presence on both.  I would now go so far as to say that have a Google+ Business account will actually soon be more important than having a Facebook and Twitter Business account or page due to the Search Engine Optimisation benefits that it is bound to give.

Google has already stated that Google+ pages will be displayed in the search rankings, so it may soon happen that if you do not have a business page, your website will fall in the SERPs (Search Engine Ranking Pages), leading to a loss of website visitors and ultimately business.  On the flip-side a business that is proactive may achieve rankings higher than they’ve ever achieved before, with all the benefits that would entail.

As well as the SEO benefits, there are a number of features that may appeal to businesses, such as the “Hangout” video conferencing functionality and more intelligent, targetted display network advertising.

The big question is still what the uptake of Google+ will be, do you think it could ever be a Facebook killer?

I’d be very happy to discuss how to set up a Google+ Business account with you, just email me at edward@thewebmarketeers.co.uk, alternatively just click here to go to Google Plus and have a look yourself!

The Web Marketeers

on Google+

The Web Marketeers - Online Marketing & Website Design London are an online marketing and webdesign agency based in East London, near Canary Wharf. We specialise in:

• Web design and Development
• Online Marketing Consultancy
• Search Engine Optimisation
• Paid Search Management
• Email Marketing
• Social Media Marketing Consultancy