Paid Advertising on Twitter!
So lets kick this new blog off properly with a biggie!
Twitter have announced that they will soon let companies advertise on the microblogging service, in order to start making a profit. Initially these adverts will only appear when you search on the site, however over time it is expected that these ad tweets will show up in users regular feeds, based on what they themselves have been tweeting about.
Starting today Twitter is rolling out ads from selected corporate’s including Starbucks, Virgin America and Best Buy to it’s 45 million regular users, and it will be interesting to see how users respond to ads they are exposed to.
What is key from my perspective, is how accessible the system is to smaller business’s. It could be a great way to promote your products and services, and like all new marketing channels, those who move fastest will see the most reward if they act appropriately.
What are your views on paid for ads on Twitter? Let me know how you think the system will affect twitter users and also how companies will use the system.
Look forward to hearing from you!